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12
STEPS TO SYSTEMATIC REFERRAL MARKETING
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3As ofCommunicating“Communications” ·
Talk to
anyone, anytime, anywhere ·
You don’t
have to be quotable, just candid ·
Your attitude
counts … the more you talk, the easier you talk.
Don’t fake it. ·
Remember to
take turns. Better listeners make
better talk. You learn nothing from
what you say but from what you hear. ·
Broaden your
horizons. You don’t have to
travel to share in different backgrounds. And
this will broaden your thinking and conversational repertoire. ·
Keep it light.
Never stay too serious too long. And
don’t miss the opportunity to share self-depreciating stories about yourself. CUSTOMER RELATIONS To avoid a self-inflicted wound L
isten to your customer E
cho the issue S ympathize with
their emotional state T
hank the customer for bringing this to your attention E
valuate your options R
espond with a win-win solution PLAN
YOUR WORK, WORK YOUR PLAN “Attitude” The Rules of Success 1.
Get up at the
same time six days a week; exercise for ½ hour, conduct personal hygiene; eat
breakfast; take ¼ hour for personal thoughts and mentally 2.
Rehearse the
day. Set your ideal performance
state. 3.
Commute to
work; listen to music, a book or tape. Minimize
travel stress. 4.
Arrive at work
15 minutes early. Take no calls nor
visitors. Perform your start-up
rituals; establish priorities; file yesterday’s completions, etc. 5.
After 1 2/3
– 2 hours, take an exercise and nutrition break. 6.
At mid-day,
complete ¼ - ½ hour exercise (walking, up/down stairs).
Eat a small meal, preferably of protein/carbohydrates in combination. 7.
Between 2-4
pm, your body wants to rest. Use
the time for tasks that do not demand intense, focused attention. A ¼ hour power nap or music brake will lead back to 1 ½ - 2
hours of alertness and focus. Other tips ·
Spend at least
50 percent of telephone time standing and moving.
If your day consists of keyboard activities arrange for a similar split
(ergonomically designed). ·
Recovery
breaks can include walking, stretching, laughing or calling loved ones. ·
Later, your
exercise (pre-meal) should include ¼ - ½ hour of interval exercise followed by
5-10 minutes of stretching. ·
Eat a light
meal (preferably low-fat) with the family. ·
Create family
time … uninterrupted, focused
listening, talking, communicating. ·
Participate in
non-work related creative hobbies ·
Snack on
carbohydrates only ·
Begin sleep
ritual …shower, read, TV, whatever and be asleep by 11:00 pm. “Management
Style” ·
You can be a
leader …OR… you can be liked! You
pick. ·
There is no
end to human and organizational misery when, above all, the boss wants to be
liked. Even when you are charming,
thoughtful and intelligent, misery can be profound. ·
Rival
interests cannot be resolved by someone who wants to be liked.
·
Committee-itis
sets in and consensus does not follow. Then
the bad decisions start. ·
A leader, on
the other hand, makes good decisions …even when they are tough choices.
A leader may not be liked, but is respected.
And, this avoids fostering relationship friction. ·
How do you
determine how to evaluate leaders and likables?
Look for “I don’t envy what decisions she had to make”; “He was
fair”; “The firm was better off in the end”; “I did not like him, but
what he did was long overdue.” ·
Avoid “She
received some criticism, but still has a lot of friends here”; “He is a
great guy, that’s all I can say”. |
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