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12
STEPS TO SYSTEMATIC REFERRAL MARKETING
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ChangeManagementChange
Management is a planning process that includes steps that are interwoven into
the building principles. Whether it
is community, organization, or other change, it is necessary to establish a
systematic approach to planning, designing, implementing and managing change
that is brought about by the introduction of corrective actions to the
management of individual training and development. The terms community, firm, organization, can be interchanged. To
aid in change management planning, there are ten key principles that are key to
success. They are Ø
Leading Ø
Visioning Articulating a clear,
concise “picture” of community functioning after the change is implemented. Ø
Assessing Determining the type and extent
of impact the change will move on different dimensions of the community. Ø
Participating Building ownership and
encouraging active involvement in managing the change by all of those directly
or indirectly affected. Ø
Transitioning Preparing to move smoothly from
the current to the future environment. Ø
Communicating Exchanging regular and accurate
information about the change in an open and proactive manner. Ø
Educating Providing both training and
education on the concepts and skills required to maximize continuous effective
working. Ø
Selling
Follow common change management
techniques in promoting the change and emphasizing benefits. Ø
Integrating Coordinating the multiple
activities and initiatives likely to be implemented as part of any major
community change. Ø
Supporting Confirming the infrastructure
necessary to support the change that will need to occur. The key objective of the community’s Change Management Plan is to anticipate the potential impacts of change and to develop a strategy to proactively respond.
The
change management planning process typically includes the following steps. v
Confirm the vision, principles,
aim and “hymn sheet” of the community; v
Review the current and future
infrastructure and training environment; v
Identify the change barriers that
inhibit the achievement of the desired change v
Identify the change drivers that
propel the community toward a particular change; v
Identify the target audiences for
change management activities v
Assess the current communication
vehicles; initiatives to date and realistically appraise the communications
environment; v
Identify main impacts v
Develop change management action
plans and performance indicators AND v
Always, always anticipate some
remedial activities. Notes
about Teamwork Teamwork
and their associates are a multi-line consulting organization.
They have been involved in employment and organization transition for
over 10 years. Our
associates have over 1000 years of practical experience.
Each has been “changed” more than once. |
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